Four Seasons Hotel Milano has partnered with acclaimed American designer JJ Martin, founder of Milan-based lifestyle brand La DoubleJ, to create the city’s most fashionable ice creams
Nothing epitomises a real Italian summer more than a creamy artisanal gelato. Talented Pastry Chef Daniele Bonzi og Four Seasons Hotel Milano has created a number of exclusive refreshing flavours elegantly served in colourful cups by Milan-based American designer JJ Martin. With their eye-popping print and sophisticated design, the cups represent everything the city is renowned for: style, fashion and bold design.
JJ Martin’s Milan-based La Double is known for its stylish clothing and homeware featuring bright fanciful prints and vintage patterns. JJ Martin collaborates with several historic Italian manufactures, modernising vintage prints, archival design with bright colours that recall the fun and quirky designs of the ‘60s and ‘70s. Her lifestyle brand is stocked at luxury department stores around the world, including Bergdorf Goodman in New York, Le Bon Marché in Paris, Lane Crawford in Hong Kong, and Harvey Nichols in Dubai, to name a few.
“Our location in the heart of Milan’s Fashion District means we are constantly inspired by the world of fashion. With the advent of summer and the ever-increasing demand for delicious Italian gelato, we couldn’t think of a better partner than La DoubleJ to design our cups. She embodies the distinctly Milanese penchant for bold, colourful prints,” explains Andrea Obertello, General Manager.
JJ Martin has used her creative flair to design and personalise the Hotel’s ice cream cups and cart, from where a range of exquisite ice creams are served. The playful cart adds a splash of colour to the elegant courtyard, while the ice creams are instantly Instagrammable, with their stylish vibrant cups topped with dreamy flavours.
Pastry Chef Daniele Bonzi has carefully selected top-quality ingredients from Italy and beyond to create refreshing summer flavours: exquisite almonds from Sicily’s Val di Noto, known for their taste and aroma; juicy lemons grown on the shores of Lake Garda; and blue java bananas from Hawaii and Fiji, selected for their sweet juicy pulp and smooth consistency.
The ice creams are served in the Hotel’s cloistered garden, a veritable oasis of peace in the heart of the Fashion District. Formerly part of a 15th century convent, the garden was once used to cultivate vegetables and herbs; today, the manicured courtyard is a tranquil spot to sit back and unwind, away from the hubbub of central Milan.
As well as exceptional shopping and impressive cultural attractions, visitors now have a further reason to visit Milan’s exclusive Fashion District this summer: creamy gelatos served in exquisitely stylish cups, best enjoyed in the Hotel’s leafy garden.