Virgin Atlantic takes customer experience to a new level with sustainable and stylish products

Diskussion i 'BusinessClass.dk' startet af Redaktionen, 13 September 2019.

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    Virgin Atlantic’s first A350-1000 that took to the skies on 10th September, introduced a step-change in the airline’s customer experience with new elements all designed with sustainability and wellness at its heart. This new product offering aligns with the airline’s commitment to fly the cleanest, greenest and youngest fleet in the world.

    With the introduction of the most sustainable ‘Goodie Bags’ in the sky, Virgin Atlantic is revolutionising airline amenity kits. Working with Galileo Watermark, the new Goodie Bags will be introduced across its fleet in both Upper Class and Premium cabins. Made from responsibly sourced, FSC certified recyclable kraft paper and filled with sustainable treats, these travel essentials have all been reinvented for customers to enjoy onboard, or to take away and reuse at home. The new Upper Class Goodie Bags include:

    REN Clean Skincare products – including lip balm, hand cream and face cream
    A full size @Bambuubrush toothbrush
    A light blocking satin eyeshade with Velcro fastening to fit all shapes and sizes
    Contemporary design socks, inspired by the destinations they fly to
    Ear plugs in paper packaging
    WhiteGlo toothpaste
    Kraft paper pen
    In economy, sustainable items such as eye masks, ear plugs, dental kits, socks and pens will be available on request, further contributing to the reduction of single use products and waste production. Comparing the old amenity kits the airline offered, to the new Goodie Bags, there is a saving of 945 tonnes of plastic per year, equal to the weight of more than 6 Airbus A350-1000 aircrafts.

    Virgin Atlantic’s much loved Upper Class sleep suits have also undergone a complete makeover and are now ‘Loungewear’ made of a soft cotton-blend jersey fabric. Available to all customers on night flights and on request on day flights, the new Loungewear comes in three sizes and with its new subtle design can easily be worn off the plane, through the airport and into your living room. With sustainability always in mind, the Loungewear comes in a reusable bag.

    Virgin Atlantic are also taking beauty products to new heights partnering with REN Clean Skincare for products in the Upper Class amenity kit and Clubhouse bathrooms as well as introducing Aveda haircare into Clubhouse showers and spas. Working with these beauty houses to offer customers products of the highest quality whilst being kind to skin and the environment.

    Further inflight treats customers can expect on the brand new A350-1000 include new stylish tableware, new almond gold Wilbur and Orville salt & pepper pots, metal napkin rings as well as new bedding designed to reduce wash loads and a padded fitted sheet for enhanced traveller comfort.

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